![]() ![]() An "algorithm (or algo) update" - in search engine terms - is a change to the existing ranking formula with the intended effect of improving said search results. Overall, “marketing Terms” tend more towards classical marketing methods (like branding and in-real-life advertising.)Īlgorithm, Algo - A set of rules and operations a computer or server follows search engines like Google and Bing use them to power search results. This includes, but isn’t limited to, email marketing, social media marketing, and SEO. Marketing Term(s) vs Digital Marketing Terms - “Marketing terms” are specialist names given to a broad range of marketing activities (digital and otherwise) and their functions, whereas "Digital Marketing Terms" are a subset of these overall terms that are specific to digital channels. Let’s start with a quick clarification, then we'll dig in: ![]()
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